Packaging Design
Khemraj Bakery is one of Kolhapur’s most cherished legacy brands, known for its authentic flavours and craftsmanship since 1945. Our packaging redesign celebrates this heritage while positioning the brand for a contemporary audience that values both authenticity and design.
Project Khemraj
2025
Kolhapur
With decades of trust built across generations, the bakery has evolved from a neighbourhood favourite into an iconic name, widely recognised for its consistent quality and homely taste.
Every product is baked daily using quality ingredients, with most items free from preservatives, ensuring flavours that feel as authentic today as they did decades ago.
The packaging draws from Khemraj’s warm, approachable personality—balancing tradition with a fresh, modern appeal. Rounded typography, playful icons, and friendly colours create an inviting look that feels familiar yet renewed. The palette shifts across products, offering shelf distinction while maintaining a unified brand presence. Each element was developed to reflect the comforting, handcrafted nature of baked goods while keeping the brand visually memorable.
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16° 42' 0.2268'' N, 74° 14' 42.1692'' E
KOP. IND. ASIA
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